Tag: Analytics
Universal Google Analytics is being phased out in July 2023, make sure you move to GA4 before then. Despite many alternatives, Google Analytics is a firm favourite with many businesses...
However it is reported, there was a time when the success of a Digital Marketing Strategy or campaign could be measured by seeing how many people visited the website. Lots...
eppiq Marketing are proud to be a Google Partner. Our Digital Marketing team have Google skills and expertise to provide the best possible service to our clients. Search Advertising –...
A recent news article claimed that 30% of digital marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. In the UK in 2017, £750 million...
How many marketing agencies and business owners actually use analytical data to make decisions about their digital marketing? In order to produce the best digital marketing, you need to make...