Customer Loyalty and Marketing Strategy
In the hectic world today, people want to make things as simple as possible, wherever possible. Marketers need to note this psychological desire for simplicity and use it to their advantage.
Consider Your Content
Too much content can overwhelm the audience. Companies once believed the more they published the greater their brand, everyone would be talking about said business and the digital world would be full of their content.
Futuristic Advertising to keep an eye on
60 years ago the average consumer would see hundreds of adverts a day. In newspapers, on television, on billboards, cereal packets, leaflets, shop windows, magazines. Today consumers still see hundreds of adverts - it is the placement of them that has changed...
Fat Fingers and False Clicks
Facebook advertising has taken off at great pace. More and more businesses are using Facebook ads as a way of reaching target audiences. Make your advertising count Facebook wants to [...]
Marketing Automation: Dream or Reality
As a business owner, or Marketing Manager, a constant flow of genuine leads is the main goal. Marketing Automation offers a way to actually achieve this. What is Marketing Automation? [...]
Improve your Digital Reputation
What is said about you or your business online can make or break your success. Use social media as part of your digital marketing strategy to improve your digital reputation. [...]
Converting to Digital
Latest stats show digital is taking over Uk ad spending increased by 3.7% in 2016 to £21.37 billion. Digital ad spend was hugely responsible for this increase, while traditional [...]
Why Digital Marketing is an Investment, not an Expense
Digital Marketing mindset for positive thinking For an agency or marketer, the hardest part of making a sale is talking about money. Small businesses or one man band's don't have [...]
Effective Landing Pages
Don't overlook landing pages Many businesses make the mistake of not creating a new landing page for each campaign. Campaigns have different goals and audiences, when these things change [...]
Stay in the Game
The importance of an adaptable Digital Marketing Strategy for any business wanting to succeed in a modern world Last month we featured an article "The Power of the Mobile Phone" [...]
