eppiq Marketing

Author: Katie Dunn

A collection of past blogs, news, and updates—all the Eppiq thinking in one place.

Measure more than Home Page Metrics

However it is reported, there was a time when the success of a Digital Marketing Strategy or campaign could be measured by seeing how many people visited the website. Lots...

Play the Digital Marketing “Game”

There are 33.5 million digital game players in the UK. 65% of these are aged between 16-74 years old. 49% of mobile gamers are men, 48% are women. 38% of...

Till Free Tech Takes Over

In the news this week, grocery giant Sainsbury’s launched the UK’s first till-free supermarket. Yesterday shoppers at a busy London branch could checkout their shopping using a mobile app. All...

Cyber Protection

Are you making the right password choices to keep your online information safe? A study by the National Cyber Security Centre (NCSC) found that “123456” was the password of choice...

Digital Marketing Myths

Enter “digital marketing” into Google and the results tally is over 2 billion. As with many decision making processes it can be difficult knowing what to do for the best....

Killing time or expanding your mind?

The most popular websites in the world are unsurprisingly Google, YouTube and Facebook. In the Digital Marketing world our main focus is to create and manage a slick website, with...

Artificial Intelligence meets Johann Sebastian Bach

Today Google have launched their first ever AI-powered Google Doodle. When you click on the Google Doodle on the Google homepage you are invited to an interactive experience celebrating the...

Emojis as Evidence

The humble Emoji – originating in Japan, Emojis became more commonplace in 2010. However, like most technology and social trends, Emojis are not without controversy.   Evolution of the Emoji...

Google Doodles with Purpose

Google manages over 40,000 search queries every second. That works out at over 3.5 billion searches per day. Google is the most visited multi-platform web property in the world. (Source:...

How to Use the Hashtag

The simple hashtag is used 125 million times a day on the social media platform Twitter, it was entered into the Oxford English Dictionary in 2014 and is believed to...