eppiq Marketing

Category: Analytics

A collection of past blogs, news, and updates—all the Eppiq thinking in one place.

Google Analytics 4

Universal Google Analytics is being phased out in July 2023, make sure you move to GA4 before then. Despite many alternatives, Google Analytics is a firm favourite with many businesses...

Play by the SEO Rules

Search Engine Optimisation is mostly known as the process of getting your website to the top of the Google search results. Using a keyword 10 times could mean the competition...

End of a Digital Decade

With the end of the year approaching and as we move into another decade, we always look to the future and what it may hold for digital marketing. Before we...

Like a Social Media Strategy

Facebook are hot on the heels of the Instagram testing to remove the “likes”. In case you have been living on a remote island with no access to any form...

How to Use the Hashtag

The simple hashtag is used 125 million times a day on the social media platform Twitter, it was entered into the Oxford English Dictionary in 2014 and is believed to...

Clear Digital Data is a Priority

Streaming giants Netflix have always been notoriously private regarding viewing figures and data gathered. However, they broke silence to shout about record numbers surrounding their newest film; Bird Box....

Things That Turn Digital Marketing Dreams into Nightmares

In the Wizard of Oz the good witch wears white and the bad witch wears black. Search Engine Optimisation (SEO) has similar good vs evil definitions. White hat SEO is...

Are you prepared for the GDPR?

The General Data Protection Regulation (GDPR) has been around for a couple of years, however it becomes mandatory from 25th May 2018....

Merry Christmas and Happy New Year

We would like to wish you all a very Merry Christmas and a Happy New Year. We are excited for 2018 and all the possibilities it will bring. To boost...

Digital Transformation and a Data Takeover

As another year ends we reflect on the past and look to the Digital Marketing future. 12 months ago we were planning for 2017, we predicted more data, more social...