eppiq Marketing

Category: Marketing

A collection of past blogs, news, and updates—all the Eppiq thinking in one place.

Idols, Influencers and Interaction on Instagram

Instagram is a photo and video sharing social media networking service, launched in 2010. After Facebook and Youtube, Instagram has the highest number of monthly active users. So with over...

Things That Turn Digital Marketing Dreams into Nightmares

In the Wizard of Oz the good witch wears white and the bad witch wears black. Search Engine Optimisation (SEO) has similar good vs evil definitions. White hat SEO is...

Connected Control for Consumers

There has been much talk of “Smart Homes” – the power to connect appliances and devices to each other to allow them to communicate with a user and each other....

The Best Way to Predict the Future is to Invent It

It’s that time of year when we put on our fortune teller hats and attempt to predict the future. What does 2019 hold for Digital Marketing? Where is technology going...

Technology for Marketing

Some of our Digital Marketing consultants took a trip to the big smoke for the annual Technology for Marketing Conference held at Olympia last month. Only Human The theme for...

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Is Ego preventing a connection?

Digital Marketing used to be simply getting your product or service seen online. As the world of technology and connectivity has evolved so has Digital Marketing. Social Media has given...

Creating an eppiq Google Partnership

eppiq Marketing are proud to be a Google Partner. Our Digital Marketing team have Google skills and expertise to provide the best possible service to our clients. Search Advertising –...

Brand Experience and Influencer Marketing

Influencer Marketing is “a form of marketing in which focus is placed on influential people rather than the target market as a whole.” (Source definition: Wikipedia) Not a new concept;...

Football World Cup Fever and Digital Marketing Opportunity

Significant events in the country or even the world can mean opportunities for digital marketing, brands and businesses. Unless you have been living on a remote island with no access...

Don’t Waste Digital Ad Spend

A recent news article claimed that 30% of digital marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. In the UK in 2017, £750 million...