Is Ego preventing a connection?
Digital Marketing used to be simply getting your product or service seen online. As the world of technology and connectivity has evolved so has Digital Marketing. Social Media has given [...]
Brand Experience and Influencer Marketing
Influencer Marketing is "a form of marketing in which focus is placed on influential people rather than the target market as a whole." (Source definition: Wikipedia) Not a new concept; [...]
Football World Cup Fever and Digital Marketing Opportunity
Significant events in the country or even the world can mean opportunities for digital marketing, brands and businesses. Unless you have been living on a remote island with no access [...]
The Generation Game of the Digital World
Knowing your target market is a digital marketing basic. As technology has progressed the markets and generations have shifted, and will most likely continue to do so.
Social Media Trends to Watch
Social Media started in 1997 with the launch of Six Degrees and AOL Instant Messenger, in 2002 LinkedIn appeared swiftly followed by MySpace and Skype in 2003. Between 2004 and [...]
Audience of 2 Billion on Facebook
There are more than 2 billion Facebook users. The figures speak for themselves, Facebook is a platform that not only allows you to reach a huge audience, it allows you to reach specific audiences.
Make it Personal for Your Customers
There are many Digital Marketing techniques and practices that offer consumers information based on their interests and behaviours. How important is it to make your customer feel as if they [...]
Sixty seconds in the Digital World
60 seconds will pass in a flash, but have you ever thought about what happens in the Digital world of Social Media in 60 seconds? 500 hours of video is [...]
Are you prepared for the GDPR?
The General Data Protection Regulation (GDPR) has been around for a couple of years, however it becomes mandatory from 25th May 2018.
Merry Christmas and Happy New Year
We would like to wish you all a very Merry Christmas and a Happy New Year. We are excited for 2018 and all the possibilities it will bring. To boost [...]
