In 2017, 46.8% of the global population accessed the internet each day.
Daily searches on Google are estimated at 3.5 billion. As technology grows – so do the search engines. In 1999 it could take Google a month to crawl and index 50 million pages, but in 2012 it was able to do it in less than a minute.
Stand out in the crowd?
If you type “handbag” into Google today, there are 108,000,000 results in 0.47 seconds. If you search “holiday” there are 490,000,000 results in 0.59 seconds. So how do you stand out?
SEO is still a big part of Digital Marketing
Google algorithms are designed to improve the relevancy of search results, making sure users receive the best possible response to their search. Algorithms are constantly changing with the introduction of new technology and expectations, Google for example will roll out updates such as Panda and Penguin, meaning good news for users, good news for SEO-ers with their fingers on the pulse, but for anyone not following the rules, they can be difficult.
A good Digital Marketing Strategy will involve staying on top of updates to maintain visibility and keeping a clean and well managed approach to Search Engine Optimisation.
The Mobile Revolution
In 2009 Google reported that 0.7% of web traffic worldwide was generated through mobile devices, in 2017 it was 50.3%.
The most recent Google update is a Mobile-First Index Roll-out. Google crawls, indexes and ranks websites all the time, this was always done via the desktop versions of a website. Now Google will be using the mobile version of the website or page first, to help mobile users (currently the majority) find what they are searching for quickly. Even the search result snippets may now be taken from the mobile version of a website. Businesses must make sure their mobile sites are up to scratch otherwise they will be penalized by Google.
What does Google actually want?
There are right and wrong approaches to SEO, good content, clear and user friendly mobile website, strong social presence, relevant keywords are all good SEO practice. Poor content, bad quality websites, unfriendly mobile sites, errors and keyword stuffing will get you nowhere.
For more information on SEO, Mobile marketing, Responsive Website Design or any other Digital Marketing Service, please get in touch today.
