Brand Experience and Influencer Marketing
Influencer Marketing is "a form of marketing in which focus is placed on influential people rather than the target market as a whole." (Source definition: Wikipedia) Not a new concept; [...]
Football World Cup Fever and Digital Marketing Opportunity
Significant events in the country or even the world can mean opportunities for digital marketing, brands and businesses. Unless you have been living on a remote island with no access [...]
The Generation Game of the Digital World
Knowing your target market is a digital marketing basic. As technology has progressed the markets and generations have shifted, and will most likely continue to do so.
Social Media Trends to Watch
Social Media started in 1997 with the launch of Six Degrees and AOL Instant Messenger, in 2002 LinkedIn appeared swiftly followed by MySpace and Skype in 2003. Between 2004 and [...]
Audience of 2 Billion on Facebook
There are more than 2 billion Facebook users. The figures speak for themselves, Facebook is a platform that not only allows you to reach a huge audience, it allows you to reach specific audiences.
YouTube Guidelines Get Tougher
A good YouTube channel has a loyal, engaged community and a steady stream of great videos. Audiences grow when creators make great videos that they enjoy and their viewers love to watch. YouTube connects your channel to paying advertisers and you get paid when viewers watch ads, simple - or is it?
Make it Personal for Your Customers
There are many Digital Marketing techniques and practices that offer consumers information based on their interests and behaviours. How important is it to make your customer feel as if they [...]
Sixty seconds in the Digital World
60 seconds will pass in a flash, but have you ever thought about what happens in the Digital world of Social Media in 60 seconds? 500 hours of video is [...]
Getting in a Twist with Twitter?
Tweeting isn't easy! Twitter and social media marketing isn't a walk in the park like some might think and it's getting harder every day. There are over 300 million monthly [...]
Customer Loyalty and Marketing Strategy
In the hectic world today, people want to make things as simple as possible, wherever possible. Marketers need to note this psychological desire for simplicity and use it to their advantage.
