eppiq Marketing

Author: Katie Dunn

A collection of past blogs, news, and updates—all the Eppiq thinking in one place.

Creating an eppiq Google Partnership

eppiq Marketing are proud to be a Google Partner. Our Digital Marketing team have Google skills and expertise to provide the best possible service to our clients. Search Advertising –...

Brand Experience and Influencer Marketing

Influencer Marketing is “a form of marketing in which focus is placed on influential people rather than the target market as a whole.” (Source definition: Wikipedia) Not a new concept;...

First Impressions with Website Design

In a design led world your website is likely to be the first impression you give the audience. It’s the showcase of the business, the information source for clients and...

Football World Cup Fever and Digital Marketing Opportunity

Significant events in the country or even the world can mean opportunities for digital marketing, brands and businesses. Unless you have been living on a remote island with no access...

Don’t Waste Digital Ad Spend

A recent news article claimed that 30% of digital marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. In the UK in 2017, £750 million...

The Generation Game of the Digital World

Knowing your target market is a digital marketing basic. As technology has progressed the markets and generations have shifted, and will most likely continue to do so....

Flash Forward to the Future

Some of the team from eppiq Marketing attended the Thames Valley Chamber of Commerce International Technology Conference last week. The conference is in its fifth year and was held at...

Tactical SEO and Mobile Updates

In 2017, 46.8% of the global population accessed the internet each day. Daily searches on Google are estimated at 3.5 billion. As technology grows – so do the search engines....

Creative Email Marketing and Customer Retention

We’ve all had marketing emails, inboxes full of promotional material, emails screaming “read me” “open me”, what makes the receiver want to click on that email? How can businesses make...

Social Media Trends to Watch

Social Media started in 1997 with the launch of Six Degrees and AOL Instant Messenger, in 2002 LinkedIn appeared swiftly followed by MySpace and Skype in 2003. Between 2004 and...